Gives mature skin an intensive treatment with immediate and long term benefits. The skin receives intensive hydration, making it feel soft and smooth all day/night.

• Reduces wrinkles and tautens

• Instant intensive moisturising action

• Improves elasticity and resilience

Dermatological tests shown that after 28 days of use depth of wrinkles reduced by 29%* and skin moisture levels increased by 39%**.

Weleda's Pomegranate Firming Facial Care is a reinvigorating skincare system created for maturing skin aged 40+. Containing organic cold-pressed pomegranate seed, argan and borage oils that are rich in antioxidants and stimulate skin renewal. With daily use the skin becomes firmer and smoother, wrinkles and lines become less apparent.

• Diminishes the signs of ageing

• Firms and tightens

• Aids active skin regeneration processes

• Reduces the appearance of wrinkles

Dermatological tests have proven significant reduction in the depth if wrinkles by up to 35% after using the Weleda Pomegranate Firming Facial Care (see below for individual results).

Ingredient properties

The organic cold pressed pomegranate seed oil for Weleda’s skincare is harvested when the pomegranates are at their peak at the end of September. The harvest takes place on organic farms on fertile mountain slopes in Turkey, where the fruits are picked by hand by farmers who work with Weleda in a fair trading co-operative.

Both cold-pressed Pomegranate Seed Oil and Argan Oil are exceptionally high in anti-oxidants and fatty acids omega 5, 6 and 9 to strengthen and nourish dry, mature skin. Borage Oil improves the barrier function of the skin thanks to its high levels of gamma-linolenic acid to keep the skin hydrated, elastic and supple.

Suitable for vegans

Pomegranate Firming Serum gives mature skin an intensive treatment with immediate and long term benefits. The skin receives intensive hydration, making it feel soft and smooth all day/night. Ingredients include: millet extract and pomegranate juice to help stimulate the skin’s cell renewal, improving and balancing the surface of the skin.

*Measurement of depth of wrinkles with PRIMOS, test with 20 subjects between 41 – 65 years of age, application of the product twice daily for 28 days.

**Measurement of skin moisture with a corneometer, test with 23 subjects between 41 – 70 years of age, 30 minutes after application.

Weleda Pomegranate Firming Face Serum 30ml